Subscribe in a reader
Managing a Fundraiser
by Deane Brengle
"Wish list fundraiser" could be considered to be a misnomer. When you create a wish list for your nonprofit group and receive a contribution from it, have you created a new fundraising source or saved yourself from spending your hard earned fundraising dollars? Actually ... you've done both!
Wish lists are not unheard of within the fundraising community. They are, however, an under utilized resource available to all nonprofit organizations no matter what the size.
A wish list establishes the various needs of your organization. Depending on your group's needs it could consist of anything from pens and paper to office space to auction items to professional services. Your wish list is only limited by your imagination!
Creating Your Wish list
When preparing your wish list make sure to invite all of your organization's staff and key volunteers to submit their own wish lists. You may think you know what they will request, but when you ask you will understand their wants, needs, and dreams. And I'm betting you will be pleasantly surprised with their creativity.
When creating your wish list try to think big as well as small:
Ask for input for your wish list on a regular basis. Your organization's needs will change and your wish list should be updated at least every three months.
To avoid the embarrassment of having to explain why you got rid of a donation or why you refused a donation be sure and specify the type, make, model, size, shape, and color of the items you are requesting when appropriate.
Spread the Word About Your Wish list
The success of your wish list is only limited by how well you advertise it. Use every means at your disposal to spread the word about your wish list:
And while you're at it, make sure everyone you have contact with gets a copy of your wish list:
Three more important groups that you might not think of:
Never under estimate the power of word of mouth advertising. The more people that are aware of your wish list the more opportunities you have for a donation.
No matter how hard you try, you may find yourself in the uncomfortable position of someone trying to donate something you could never use or don't want. You may accept a donation and turn around and barter or sell it, if you make it clear up front to the donor those are your intentions. That being said, don't accept items that aren't appropriate for your group.
Sample Wish lists
Community Wish Lists
Sometimes your community may have a place and time they compile wish lists from nonprofit organizations and make them available for all to see and donate to. This often happens at Thanksgiving and Christmas, but some offer this service all year long. Be sure and check in your area to see if this service is available. Here are a few examples:
A wish list is an important budget stretching/fundraising tool. Make sure you take advantage of the opportunity that a wish list can present to your nonprofit.
About the Author:
Deane Brengle is the editor of several free online publications that cover fundraising for small nonprofit groups. You can visit these publications and read more about fundraising in articles by him and other experts in the field at The Fund$Raiser Cyberzine, The Fundraising for Small Groups Newsletter, and Fundraising Booklets.
copyright © 2000 - 2010 all rights reserved Fund$Raiser Group
ISSN 1530-6127 - Library of Congress, Washington DC, USA
Complete "how-to-do-it" fundraising guides - Free
Send newsletters, unlimited email campaigns, autoresponders, and more. Free customer service (800# with a real human), free HTML templates, and free email analytics. 3 months of service free to non-profits opening new accounts, followed by a 25% discount from regular pricing. This is the service that the Fundraising For Small Groups Newsletter uses!
Grant Writing for Beginners
Learn how to quickly and easily establish relationships with regional foundations and build a strong base of grant support for your nonprofit.
Read a Free Excerpt
Ask Without Fear
A simple guide to connecting donors with what matters to them most. Chock full of practical, easy-to-understand fundraising tools and secrets.
7 Essential Steps to Raising Money by Mail
Learn with practical examples, detailed checklists, writing helps and other tools. Sample letters for different types of solicitations and for different nonprofit groups. A step by step guide to writing fundraising letters.
Silent Auction Guide & Toolkit
Learn how to create a successful silent auction fundraiser. Silent auction strategies, timelines, auction items and how to organize and display them, how to close an auction and take payments, and other add on fundraisers to boost the bottom line of your silent auction.
Let's Raise Money
The inside scoop about small group fundraising. Learn from the founder of a national fundraising company as he reveals secrets observed over nearly two decades of fundraising.
Read a Free Excerpt
The Ultimate Guide to Planning a 5K Run or Walk Fundraiser
Plan a successful race from scratch. Proven marketing strategies, find and manage volunteers, maximize revenues, recruit and motivate teams. Checklists, forms, speadsheets, worksheets all included.
Secrets of the Charity Auction Experts
Learn from the experts! Discover the best selling auction items. How to get auction items donated. How to boost attendance. How to get more bids and higher selling prices. How to coordinating volunteers, staff and auction consultants.