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Managing a Fundraiser
by Deane Brengle
Discount cards may be the perfect fundraiser.
Sounds like a salesman talking doesn't it? But if you'll hang with me for a minute I'll make you a believer, I promise.
Just to be sure, I'm talking discount cards, as in those little plastic cards (the size of a credit card) that have discounts and deals at merchants in your local area. You may even have purchased one from a local fundraiser before.
Now that we're all on the same page here's why they may just be the perfect fundraiser:
I don't know of any other fundraising product that you can buy for a dollar and sell for ten! Can't do it with candy. Can't do it with candles. Or cookie dough. Or frozen pizza. Not with coffee, gift wrap, or calendars.
Discount cards typically sell now days for $10. Depending on the number of cards you order, you can make up to 90% profit. That's nine dollars you're putting in the bank with every sale. Each seller (on average) will sell 5 cards. That's $45 profit. Now I'm no rocket scientist, but I do know that same seller would have to sell 90 $1 candy bars to make a $45 profit.
Discount cards are an easy sell. No, they're not going to jump out of your sellers pockets and magically be replaced by $10 bills! But they will be easier to sell than candy. Or candles. No, I'm not going to repeat everything I just said above. But I could, because it's true.
A custom discount card, personalized with your group's name and logo, offering deals and bargains at local merchants your community uses every day will be an obvious value to your buyers. The local oil change place, eyeglass merchant, tanning parlor, pizza place, and video store. The local car wash, dry cleaners, auto repair shop, health club, sub shop, and veterinarian (somebody stop me!). All these merchants are eager for new business and are more than willing to offer good deals to make it happen. This gives your card value.
I was going to go negative here and talk about when the frozen cookie dough truck pulls up with your delivery. Or maybe about trying to sell candy bars in 80 degree heat. But I think I'll stay positive instead.
Discount cards don't have any of the hassles of normal fundraisers. Your sellers carry the cards, make the sale, collect the money, and deliver the product in one visit. No order taking. No delivery. No returns. No refunds. No spoilage.
Discount cards are a great fundraiser for almost any group. Sports teams, school clubs, band, choir, cheerleaders, PTA/PTO, church groups, SADD, Jaycees, Rotary .... hopefully you're starting to get the idea, almost any group. With a short sales pitch and a card to show your prospective buyer, anyone can sell these cards.
Schools are starting to jump on the "healthy fundraiser" bandwagon. The thinking is, "Selling unhealthy foods provides a message that schools care more about making money than student health". If your school district hasn't already it's probably just a matter of time. Texas has. California has. Be proactive and add discount cards to your fundraising mix. It fits all the requirements for a healthy fundraiser.
I've spent some time and researched all the companies offering discount card programs and I'm recommending Fast Track Fundraising for all your group's custom discount card fundraising needs.
Fast Track Fundraising offers up to 90% profit, custom cards with local merchants and your group's name and logo, fast printing, no money down, and no minimum order. Fast Track's professional graphics team will even design your card free!
About the Author:
Deane Brengle is the editor of several free online publications that cover fundraising for small nonprofit groups. You can visit these publications and read more about fundraising in articles by him and other experts in the field at The Fund$Raiser Cyberzine, The Fundraising for Small Groups Newsletter, and Fundraising Booklets.
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