Fundraising for Small Groups Newsletter

A free newsletter with fundraising ideas, tips, and secrets for the small nonprofit fundraiser


April 27, 2017

SUBSCRIBE FREE
Get an email update every time I publish a new fundraising article!

Your Name:

Your E-mail Address:

I promise never to sell, rent, or give your email address to anyone else. PERIOD!


Bookmark Fundraiser
Share Fundraiser
 Subscribe in a reader

Custom Search

Home


Subscribe Free

Why Subscribe?


About Us

About Us
Contact Us



Article Archive

Managing a Fundraiser

Fundraising Strategies

Fundraising Ideas

Fundraising Products

Fundraising Events

Fundraising Resources

Fundraising Volunteers






Your Nonprofit Website "About Us" Page
Why It's Important

by Ian Robert Anderson



All nonprofits know - reputation and presence is everything! An "About Us" page on your charity website builds much needed presence and establishes your organizations identity, with a minimal amount of effort on your part. "About Us" pages show your potential donors who you are, why you exist, and how you plan to achieve your nonprofit mission, and they're a positive step toward building a trustworthy charity brand.

People like contributing to nonprofit organizations they know. This is the same whether they're donating locally or on a national level. They feel comfortable knowing your organization is "real" and that you are serious about your mission. They need peace of mind, security, and the ability to learn about the organization they will donate to, without having to hunt info down on their own.

A detailed "About Us" page provides everything a web visitor needs to know about a nonprofit in one easy place. They help encourage repeat donations and return website visits by instilling a desirable sense of trust in your target audience. This will encourage multiple donations, ticket purchases to fundraising events and join/renew membership. If you would like to see just how easy this functionality is to ad to your charity website, sign up for a 7 day free trial (no credit card required).

"About Us" pages are one part business card, two parts biography. They should introduce your nonprofit organization directly and concisely and they should provide pertinent information in a well designed layout.

Most charities use their "About Us" page to deliver important basic identification - as if they were an extended business card. A physical address, mailing address, phone, fax, and email address are typically included.

Including your basic nonprofit info is a good start. Let them know who you are, where you are, and what it is you plan on doing with the funds you raise (your nonprofit mission), what local regions you work in, and whether or not you have any special certifications, licenses, or acclaims.

Your "About Us" page should be proudly displaying your organizations goals and founding story because it will improve reader trust and site "stickiness" (the magical glue that keeps them coming back for more!). Others also use "About Us" pages to provide detailed directions to their brick-and-mortar nonprofit offices, and to list info on the fundraising events they will be having (and sell tickets online too).

If your current nonprofit website doesn't already have an "About Us" page, you should consider adding one ASAP. If you're in the middle of planning a new site, be sure to include one. You just can't afford to go without!

***********************


About the Author:

Ian Anderson is co-founder of Intersection360. Ian specializes in hosted application architecture and GUI design. Intersection360 offers a wide range of non-branded web applications for the small business/non-profit markets. Some of Intersection360 products include: CharityHelper360 - secure forms processing for non-profits (Get a 7 DAY FREE TRIAL - limited time offer simply visit http://www.intersection360.com/ for details), WebEdit360 - an online website editor and more.

Learn more about how you can sell Intersection360 products as your own with the Intersection360 Partner Program at http://www.intersection360.com/partners/index.htm.






Home / Subscribe Free / About Us / Contact Us

copyright © 2000 - 2010 all rights reserved Fund$Raiser Group
ISSN 1530-6127 - Library of Congress, Washington DC, USA
Editor's Picks

Fundraising Booklets
Complete "how-to-do-it" fundraising guides - Free

Cookiedough Fundraising
Scratchcard Fundraising
Safe Fundraising




Recommended Suppliers

AWeber Communications
Send newsletters, unlimited email campaigns, autoresponders, and more. Free customer service (800# with a real human), free HTML templates, and free email analytics. 3 months of service free to non-profits opening new accounts, followed by a 25% discount from regular pricing. This is the service that the Fundraising For Small Groups Newsletter uses!

www.AWeber.com


Recommended Books

Grant Writing for Beginners
Learn how to quickly and easily establish relationships with regional foundations and build a strong base of grant support for your nonprofit.

www.WriteGrantProposals.com
Read a Free Excerpt

Ask Without Fear
A simple guide to connecting donors with what matters to them most. Chock full of practical, easy-to-understand fundraising tools and secrets.

www.FundraisingCoach.com

7 Essential Steps to Raising Money by Mail
Learn with practical examples, detailed checklists, writing helps and other tools. Sample letters for different types of solicitations and for different nonprofit groups. A step by step guide to writing fundraising letters.

www.StepByStepFundraising.com

Silent Auction Guide & Toolkit
Learn how to create a successful silent auction fundraiser. Silent auction strategies, timelines, auction items and how to organize and display them, how to close an auction and take payments, and other add on fundraisers to boost the bottom line of your silent auction.

www.StepByStepFundraising.com

Let's Raise Money
The inside scoop about small group fundraising. Learn from the founder of a national fundraising company as he reveals secrets observed over nearly two decades of fundraising.
www.LetsRaiseMoney.com
Read a Free Excerpt

The Ultimate Guide to Planning a 5K Run or Walk Fundraiser
Plan a successful race from scratch. Proven marketing strategies, find and manage volunteers, maximize revenues, recruit and motivate teams. Checklists, forms, speadsheets, worksheets all included.

www.CharityMile.com

Secrets of the Charity Auction Experts
Learn from the experts! Discover the best selling auction items. How to get auction items donated. How to boost attendance. How to get more bids and higher selling prices. How to coordinating volunteers, staff and auction consultants.

www.StepByStepFundraising.com