Fundraising for Small Groups Newsletter

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June 24, 2017

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Who Should Ask for the Money?
Solicitor to Prospect Matches

by Tony Poderis



Not just anyone should ask just any donor for money. Ideally, prospective donors should be asked to give by someone likely to have a high degree of influence over them. The key here is to choose a solicitor whom the prospect respects. Qualities to look for are:

  1. Past association with the prospect: The solicitor could be someone a prospect knows professionally, shares the same neighborhood with, or has in some other way met.

  2. Charisma: People who have a compelling presence and an infectious personality can influence both the willingness to give and the size of the gift.

  3. Stature: People are flattered when someone they consider important asks them for a contribution.

  4. Commitment: The higher the degree of devotion and dedication to an organization and its programs that a solicitor manifests, the more successful he or she will be in convincing others.

Respected and influential solicitors must do more than simply ask for donations; they must present a compelling case for support.

Prospective donors will give when they have been convinced of the value and need for their gift, when they are personally asked, and when the solicitation comes from the "right person" - someone they respect and who can make a strong, credible case for support.

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About the Author:



Tony Poderis was for 20 years to 1993 Director of Development for The Cleveland Orchestra and its Summer Home, Blossom Music Center. He was responsible for Cleveland's largest annual institutional fund-raising campaign. Since 1993, Tony has been a fund-raising consultant serving all non-profit institutions' needs to develop and to maximize their potential to raise Annual, Endowment, Capital, and Sponsorship & Underwriting funds.

Tony's experiences have won him a wide audience. At many hundreds of seminars and workshops in the United States, Canada, Puerto Rico, and Mexico over the course of his 30 years in fund-raising, he has addressed every facet of raising contributed income for social service, medical, educational, religious, and cultural institutions. He is a fund-raising Speaker/Specialist consultant to the United States Information Agency and the Mexican Government.

Tony is the author of a 115 page book on fund-raising published by FundAmerica Press titled "It's a Great Day to Fund-Raise!" In this publication, he has condensed his nearly three decades of fund-raising experience to provide a concise step-by-step guide to help all volunteers and professionals be as successful as possible as they carry out their fund-raising responsibilities for their respective non-profit institutions.

Visit his web site at http://www.raise-funds.com for more information about his book and lots of other great fundraising advice.





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