Fundraising for Small Groups Newsletter
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in the World – Testimonials by Nancy Schwartz What is a testimonial? You've seen testimonials for every type of product and service imaginable. A testimonial is a brief quote from a member of your audience – donor, volunteer, client, member or community stakeholder – summarizing how your organization has benefited him or her. Nothing you can say or write has as much impact as comments from your audience, to your audience. Yet, I continue to be surprised at how many nonprofits don't put testimonials to work. Take a look at these examples, drawn from nonprofit websites and brochure:
Why Testimonials Work Prospective clients, donors and others want to hear from their peers what their experiences have been with your organization and its programs and services. Testimonials are crucial because someone other than you is telling prospects the value of their involvement with your organization. Testimonials provide prospects with a human face and story (everyone loves a good story) and an objective opinion. Your prospect expects you to go on and on about the impact of your nonprofit or the importance of your new program. However, when you have someone who has experienced that benefit first hand, their comments are much more convincing and accepted! How to Get Testimonials and Use Them for All They're Worth
Start Your Testimonial Collection Campaign Today Yes, get out there and start soliciting testimonials from audiences today. Remember to ask for testimonials whenever possible, and use them often and wisely! copyright © 2002-2007 Nancy E. Schwartz. All rights reserved. Reprinted with permission. About the Author:
Nancy E. Schwartz helps nonprofits succeed through effective marketing and communications. As President of Nancy Schwartz & Company (http://www.nancyschwartz.com), Nancy and her team provide marketing planning and implementation services to organizations as varied as the Robert Wood Johnson Foundation, Center for Asian American Media, and Wake County (NC) Health Services.
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Editor's Picks Fundraising Booklets Complete "how-to-do-it" fundraising guides - Free
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Recommended Suppliers AWeber Communications Send newsletters, unlimited email campaigns, autoresponders, and more. Free customer service (800# with a real human), free HTML templates, and free email analytics. 3 months of service free to non-profits opening new accounts, followed by a 25% discount from regular pricing. This is the service that the Fundraising For Small Groups Newsletter uses! www.AWeber.com Recommended Books Grant Writing for Beginners Learn how to quickly and easily establish relationships with regional foundations and build a strong base of grant support for your nonprofit. www.WriteGrantProposals.com Read a Free Excerpt Ask Without Fear A simple guide to connecting donors with what matters to them most. Chock full of practical, easy-to-understand fundraising tools and secrets. www.FundraisingCoach.com 7 Essential Steps to Raising Money by Mail Learn with practical examples, detailed checklists, writing helps and other tools. Sample letters for different types of solicitations and for different nonprofit groups. A step by step guide to writing fundraising letters. www.StepByStepFundraising.com Silent Auction Guide & Toolkit Learn how to create a successful silent auction fundraiser. Silent auction strategies, timelines, auction items and how to organize and display them, how to close an auction and take payments, and other add on fundraisers to boost the bottom line of your silent auction. www.StepByStepFundraising.com Let's Raise Money The inside scoop about small group fundraising. Learn from the founder of a national fundraising company as he reveals secrets observed over nearly two decades of fundraising. www.LetsRaiseMoney.com Read a Free Excerpt The Ultimate Guide to Planning a 5K Run or Walk Fundraiser Plan a successful race from scratch. Proven marketing strategies, find and manage volunteers, maximize revenues, recruit and motivate teams. Checklists, forms, speadsheets, worksheets all included. www.CharityMile.com Secrets of the Charity Auction Experts Learn from the experts! Discover the best selling auction items. How to get auction items donated. How to boost attendance. How to get more bids and higher selling prices. How to coordinating volunteers, staff and auction consultants. www.StepByStepFundraising.com |