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Managing a Fundraiser
in the World – Testimonials
by Nancy Schwartz
What is a testimonial?
You've seen testimonials for every type of product and service imaginable. A testimonial is a brief quote from a member of your audience – donor, volunteer, client, member or community stakeholder – summarizing how your organization has benefited him or her.
Nothing you can say or write has as much impact as comments from your audience, to your audience. Yet, I continue to be surprised at how many nonprofits don't put testimonials to work.
Take a look at these examples, drawn from nonprofit websites and brochure:
Why Testimonials Work
Prospective clients, donors and others want to hear from their peers what their experiences have been with your organization and its programs and services. Testimonials are crucial because someone other than you is telling prospects the value of their involvement with your organization. Testimonials provide prospects with a human face and story (everyone loves a good story) and an objective opinion.
Your prospect expects you to go on and on about the impact of your nonprofit or the importance of your new program. However, when you have someone who has experienced that benefit first hand, their comments are much more convincing and accepted!
How to Get Testimonials and Use Them for All They're Worth
Start Your Testimonial Collection Campaign Today
Yes, get out there and start soliciting testimonials from audiences today. Remember to ask for testimonials whenever possible, and use them often and wisely!
copyright © 2002-2007 Nancy E. Schwartz. All rights reserved. Reprinted with permission.
About the Author:
Nancy E. Schwartz helps nonprofits succeed through effective marketing and communications. As President of Nancy Schwartz & Company (http://www.nancyschwartz.com), Nancy and her team provide marketing planning and implementation services to organizations as varied as the Robert Wood Johnson Foundation, Center for Asian American Media, and Wake County (NC) Health Services.
copyright © 2000 - 2010 all rights reserved Fund$Raiser Group
ISSN 1530-6127 - Library of Congress, Washington DC, USA
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