Fundraising for Small Groups Newsletter

A free newsletter with fundraising ideas, tips, and secrets for the small nonprofit fundraiser


July 24, 2017

SUBSCRIBE FREE
Get an email update every time I publish a new fundraising article!

Your Name:

Your E-mail Address:

I promise never to sell, rent, or give your email address to anyone else. PERIOD!


Bookmark Fundraiser
Share Fundraiser
 Subscribe in a reader

Custom Search

Home


Subscribe Free

Why Subscribe?


About Us

About Us
Contact Us



Article Archive

Managing a Fundraiser

Fundraising Strategies

Fundraising Ideas

Fundraising Products

Fundraising Events

Fundraising Resources

Fundraising Volunteers






Smart Fundraisers Know and Love their Donors

by Marte Cliff



Do you know who your donors are? Do you know how much they gave last time? Do you know how much they've given over the years?

If you've got good record-keeping practices in place, you do know - and you tailor your messages to them accordingly.

Unfortunately, some small non-profits are not keeping track. They aren't even taking names or sending thank you notes, and that's a huge mistake. After all, if you take hard-earned dollars out of your pocket and give them away, don't you want to know that someone appreciated the fact? Most of us do.

The basic politeness factor aside, tracking donors and encouraging them to participate in your work will raise your revenues. Everyone wants to feel important, and when you not only thank your donors, but offer them ways to participate beyond monetary giving, you cater to that desire.

What can you do to encourage your donors to participate? Can you ask them to send a letter to their Senator? Can you ask them to attend an event? Can you ask them to talk to their friends and neighbors about your cause? Can you ask them to forward an email?

Whatever it is, you can't do it at all if you don't know who they are. If a check comes in and you merely deposit it without recording information about the donor, that person will probably not donate again. So there you are, constantly searching for new donors.

If, on the other hand, you send an immediate thank you, and follow that up with a letter or newsletter letting them know the good their money did, you'll make a friend. The next time you write an appeal you can thank them for past support and explain why you need them again.

The second reason for keeping track of donors and their giving amounts is so you can send an appropriate request. You can sort your donors into giving categories and tailor your appeal to their capabilities.

For instance, if you have a group of lower-income people who give what they can - and that consists of $5 or $10 every 2 or 3 months, you would not send a letter with a giving string beginning at $50. Conversely, if you have donors who give $100, $500, or $1000, you surely wouldn't want to include a giving string of $5 - $10 - $25 - $50.

Unless you keep records, how will you know which donor should receive which letter? But then, if you don't keep records, you have no one to mail to, so it doesn't matter.


***********************


copyright © 2007 Marte Cliff - reprinted with permission

About the Author:

Marte Cliff is a Freelance Copywriter who specializes in making people feel good about buying products or services - or donating to worthy causes.

She has extensive experience in writing search engine optimized web copy, direct sales letters, postcards, space ad copy, press releases, and more. She is also available for marketing plan creation and editing services.

You can visit her at http://www.marte-cliff.com

While you're there, sign up for her marketing ezine - or just send a blank email to: martegale@getresponse.com






Home / Subscribe Free / About Us / Contact Us

copyright © 2000 - 2010 all rights reserved Fund$Raiser Group
ISSN 1530-6127 - Library of Congress, Washington DC, USA
Editor's Picks

Fundraising Booklets
Complete "how-to-do-it" fundraising guides - Free

Cookiedough Fundraising
Scratchcard Fundraising
Safe Fundraising




Recommended Suppliers

AWeber Communications
Send newsletters, unlimited email campaigns, autoresponders, and more. Free customer service (800# with a real human), free HTML templates, and free email analytics. 3 months of service free to non-profits opening new accounts, followed by a 25% discount from regular pricing. This is the service that the Fundraising For Small Groups Newsletter uses!

www.AWeber.com


Recommended Books

Grant Writing for Beginners
Learn how to quickly and easily establish relationships with regional foundations and build a strong base of grant support for your nonprofit.

www.WriteGrantProposals.com
Read a Free Excerpt

Ask Without Fear
A simple guide to connecting donors with what matters to them most. Chock full of practical, easy-to-understand fundraising tools and secrets.

www.FundraisingCoach.com

7 Essential Steps to Raising Money by Mail
Learn with practical examples, detailed checklists, writing helps and other tools. Sample letters for different types of solicitations and for different nonprofit groups. A step by step guide to writing fundraising letters.

www.StepByStepFundraising.com

Silent Auction Guide & Toolkit
Learn how to create a successful silent auction fundraiser. Silent auction strategies, timelines, auction items and how to organize and display them, how to close an auction and take payments, and other add on fundraisers to boost the bottom line of your silent auction.

www.StepByStepFundraising.com

Let's Raise Money
The inside scoop about small group fundraising. Learn from the founder of a national fundraising company as he reveals secrets observed over nearly two decades of fundraising.
www.LetsRaiseMoney.com
Read a Free Excerpt

The Ultimate Guide to Planning a 5K Run or Walk Fundraiser
Plan a successful race from scratch. Proven marketing strategies, find and manage volunteers, maximize revenues, recruit and motivate teams. Checklists, forms, speadsheets, worksheets all included.

www.CharityMile.com

Secrets of the Charity Auction Experts
Learn from the experts! Discover the best selling auction items. How to get auction items donated. How to boost attendance. How to get more bids and higher selling prices. How to coordinating volunteers, staff and auction consultants.

www.StepByStepFundraising.com