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Managing a Fundraiser
by Kimberly Reynolds
"Do I repeat last year's fundraiser or try something new?"
That, in a nutshell, is the question we all face. It can be a tough choice between sticking with an easier repeat or taking a chance on a new fundraiser that might end up being more work and could quite possibly produce less profit.
So, how do you go about making that decision?
Start by determining your financial goals. You can't make any kind of decision without good numbers. You'll also need to break those numbers down for further analysis.
Your first number would be the amount your school wants to raise for the entire school year. Your second number would be the amount that this particular fundraiser needs to produce.
Take those two numbers and divide each one by the number of students in your school. These are your baseline numbers for decision modeling.
Once you have your revenue numbers broken down into per student per year and per student per fundraiser, you can begin weighing certain decision criteria. You can estimate how a change will impact your bottom line on a per student basis.
What are your decision criteria?
How do these criteria affect your revenue numbers?
So, what's it all mean?
When weighing a decision to switch to a new fundraiser, you must factor in anything that affects your organization, your support base, and your financial numbers.
Anything that increases your net revenue per student per fund- raiser without taking away from your ultimate goal of maximizing your net revenue per student per year is a good thing.
Your bottom line? Choose the fundraiser that will produce the highest net revenue per student. Once you decide, plan your campaign around achieving that goal and then work your plan.
Editor's note: Kimberly Reynolds is the author of Fundraising Success and the "web mistress" of FundraiserHelp.com. She brings a high-powered background to the fundraising arena, including a dozen years of sales experience with Dell and Cisco Systems.
Her book, Fundraising Success, is packed with powerful tips that are guaranteed to boost your group's results. Kimberly focuses on helping schools, churches, and youth sports groups by providing event ideas and advice on organizational techniques.
Visit her website, http://www.FundraiserHelp.com, and discover some easy ways to help your group. Be sure to sign up for her free weekly newsletter. You'll enjoy the articles and the freebies!
This article, School Fundraising - copyright 2002 Kimberly Reynolds, is reprinted with permission.
copyright © 2000 - 2010 all rights reserved Fund$Raiser Group
ISSN 1530-6127 - Library of Congress, Washington DC, USA
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