Fundraising for Small Groups Newsletter

A free newsletter with fundraising ideas, tips, and secrets for the small nonprofit fundraiser


September 23, 2017

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Reflecting Back on 2003
by Deane Brengle


For the majority of us fundraising is typically now done for the calendar year of 2003. Take time to enjoy the holiday season- appreciate your family, friends and co-workers and most of all the reason for the season. You deserve it!

This is also a good time to reflect back on the year and take stock of your fundraising efforts and how they went. Kind of an overlook of the situation now you have some down time from fundraising.

I find it works best for me between Christmas and New Years. For some reason I turn introspective that week.

This can be as formal or informal as you like. Write down your thoughts if it seems appropriate. Some good questions to reflect on are:

  • Which fundraisers were the most successful?
  • Which were the easiest to hold?
  • Which have created the most buzz among your sellers and customers?

Also think about those fundraisers that were not as successful, and what went wrong:

  • Was the timing of the fundraiser wrong?
  • Was the cost of the items being sold too high for your customers?
  • Was it not well organized?

Spend some time reflecting on your experiences of the past year and it will help you discover how to improve your efforts next year.





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