Fundraising for Small Groups Newsletter

A free newsletter with fundraising ideas, tips, and secrets for the small nonprofit fundraiser


April 27, 2017

SUBSCRIBE FREE
Get an email update every time I publish a new fundraising article!

Your Name:

Your E-mail Address:

I promise never to sell, rent, or give your email address to anyone else. PERIOD!


Bookmark Fundraiser
Share Fundraiser
 Subscribe in a reader

Custom Search

Home


Subscribe Free

Why Subscribe?


About Us

About Us
Contact Us



Article Archive

Managing a Fundraiser

Fundraising Strategies

Fundraising Ideas

Fundraising Products

Fundraising Events

Fundraising Resources

Fundraising Volunteers






Planned Giving:
Four Reasons Why Small Nonprofits
Should Seek Bequests

by Jane Ford



During a fundraising committee meeting, a new member asked the question "How much money did we receive last year from bequests or other forms of planned giving?" This question generated a lively discussion because this small nonprofit had never received money from any form of planned giving.

Board members had talked about it but the general thinking was that planned giving was too complicated and costly for a small nonprofit to manage and so they never pursued it. If this is the stance of your nonprofit, share with them the following reasons why all nonprofits should do some sort of planned giving program beginning with simple bequests.

Nonprofits receive enormous sums of money from bequests.

In the United States in 2008, more than $22 billion was given to charity through bequests. This fact looks even more impressive when you compare it with the fact that only $14.5 billion that was given to charities from the corporate sector.

The opportunity to get bequests is nearly unlimited.

About 80% of people in the United States give annually to charities while less than 3% leave a bequest. Your nonprofit has an untapped potential in the form of your current annual or major donors from which to solicit bequests.

Recessions can be a good time to seek bequests.

In difficult economic times, many donors feel that they cannot give as much as they have in the past. A bequest offers them the opportunity to feel that they are still helping your nonprofit without hurting themselves in financially challenging times.

Creating a bequest program is simple.

Once your board approves the establishment of a bequest program, you can begin advertising this in your newsletter, on your web site, and in every promotional piece you produce. That is all you need to do until some one dies and you actually receive the money. Then, it is up to your nonprofit to ensure that the bequest is used according to the wishes of the donor. It may take years before your nonprofit actually receives its first bequest. However, since it takes so little time and effort to establish and support a bequest program, is there any reason why your board wouldn't establish one?



AddThis Social Bookmark Button
AddThis Social Bookmark Button
 Subscribe in a reader

***********************


About the Author:

Jane B. Ford, M.Ed. is a speaker, author, teacher, coach and consultant who guides individuals and nonprofits on the road to prosperity. She has worked with small to mid-sized nonprofits for three decades in the roles of executive director, trainer, fundraiser and management consultant. You can learn more about Jane at TheJoyPath.com and GetGrantsNow.net.


Article Source: EzineArticles.com





Home / Subscribe Free / About Us / Contact Us

copyright © 2000 - 2010 all rights reserved Fund$Raiser Group
ISSN 1530-6127 - Library of Congress, Washington DC, USA
Editor's Picks

Fundraising Booklets
Complete "how-to-do-it" fundraising guides - Free

Cookiedough Fundraising
Scratchcard Fundraising
Safe Fundraising




Recommended Suppliers

AWeber Communications
Send newsletters, unlimited email campaigns, autoresponders, and more. Free customer service (800# with a real human), free HTML templates, and free email analytics. 3 months of service free to non-profits opening new accounts, followed by a 25% discount from regular pricing. This is the service that the Fundraising For Small Groups Newsletter uses!

www.AWeber.com


Recommended Books

Grant Writing for Beginners
Learn how to quickly and easily establish relationships with regional foundations and build a strong base of grant support for your nonprofit.

www.WriteGrantProposals.com
Read a Free Excerpt

Ask Without Fear
A simple guide to connecting donors with what matters to them most. Chock full of practical, easy-to-understand fundraising tools and secrets.

www.FundraisingCoach.com

7 Essential Steps to Raising Money by Mail
Learn with practical examples, detailed checklists, writing helps and other tools. Sample letters for different types of solicitations and for different nonprofit groups. A step by step guide to writing fundraising letters.

www.StepByStepFundraising.com

Silent Auction Guide & Toolkit
Learn how to create a successful silent auction fundraiser. Silent auction strategies, timelines, auction items and how to organize and display them, how to close an auction and take payments, and other add on fundraisers to boost the bottom line of your silent auction.

www.StepByStepFundraising.com

Let's Raise Money
The inside scoop about small group fundraising. Learn from the founder of a national fundraising company as he reveals secrets observed over nearly two decades of fundraising.
www.LetsRaiseMoney.com
Read a Free Excerpt

The Ultimate Guide to Planning a 5K Run or Walk Fundraiser
Plan a successful race from scratch. Proven marketing strategies, find and manage volunteers, maximize revenues, recruit and motivate teams. Checklists, forms, speadsheets, worksheets all included.

www.CharityMile.com

Secrets of the Charity Auction Experts
Learn from the experts! Discover the best selling auction items. How to get auction items donated. How to boost attendance. How to get more bids and higher selling prices. How to coordinating volunteers, staff and auction consultants.

www.StepByStepFundraising.com