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Managing a Fundraiser
by Deane Brengle
Sometimes my best ideas aren't even mine. I just discover them and tell you about them.
My wife and I are invited to a Halloween costume party. Being the frugal consumers we are we were shopping for the pieces and parts of our costumes at our local Goodwill retail store. You know the place - they take all their donated items, spruce them up a bit, and offer them for sale to fund their career training and employment programs. As usual we found some very good bargains.
The "discovered idea" part came at the check-out counter. The clerk slipped something in the bag just before she handed it to us. I didn't see what it was at first. I was just happy to escape a shopping experience with my wife with my money and credit cards some what intact.
But in the car, as we were looking over our purchased treasures, my wife pulled out what the clerk had stuffed into the bag. I could see it wasn't very big. I had been expecting a sale flyer. But it was much smaller than that. It seemed almost too tiny to convey much information. So I just had to see what it was.
Imagine my surprise when I discovered it was a bookmark. I haven't seen anyone but bookstores passing out bookmarks lately. But this wasn't just any ordinary bookmark. It was a marketing piece for Goodwill.
Yes, a marketing piece. I've included a scan of the original, here at the right, so you can see what they have done.
I think this is a very creative piece. It has a few flaws but otherwise is a great idea. What a great way to remind your constituents about the many ways they can support your organization.
I would have liked to seen a logo for branding purposes. And while it asks you to do several things only one of them has a way to proceed if you are interested.
So, what do you think? Is it creative or not? Are enough people reading books anymore to even make this useful? What would you have done different? Shoot me an email at email@example.com and I'll post your comments right here as I get them.
About the Author:
Deane Brengle is the editor of several free online publications that cover fundraising for small nonprofit groups. You can visit these publications and read more about fundraising in articles by him and other experts in the field at The Fund$Raiser Cyberzine, The Fundraising for Small Groups Newsletter, and Fundraising Booklets.
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ISSN 1530-6127 - Library of Congress, Washington DC, USA
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