Subscribe in a reader
Managing a Fundraiser
by Deane Brengle
Sometimes my best ideas aren't even mine. I just discover them and tell you about them.
My wife and I are invited to a Halloween costume party. Being the frugal consumers we are we were shopping for the pieces and parts of our costumes at our local Goodwill retail store. You know the place - they take all their donated items, spruce them up a bit, and offer them for sale to fund their career training and employment programs. As usual we found some very good bargains.
The "discovered idea" part came at the check-out counter. The clerk slipped something in the bag just before she handed it to us. I didn't see what it was at first. I was just happy to escape a shopping experience with my wife with my money and credit cards some what intact.
But in the car, as we were looking over our purchased treasures, my wife pulled out what the clerk had stuffed into the bag. I could see it wasn't very big. I had been expecting a sale flyer. But it was much smaller than that. It seemed almost too tiny to convey much information. So I just had to see what it was.
Imagine my surprise when I discovered it was a bookmark. I haven't seen anyone but bookstores passing out bookmarks lately. But this wasn't just any ordinary bookmark. It was a marketing piece for Goodwill.
Yes, a marketing piece. I've included a scan of the original, here at the right, so you can see what they have done.
I think this is a very creative piece. It has a few flaws but otherwise is a great idea. What a great way to remind your constituents about the many ways they can support your organization.
I would have liked to seen a logo for branding purposes. And while it asks you to do several things only one of them has a way to proceed if you are interested.
So, what do you think? Is it creative or not? Are enough people reading books anymore to even make this useful? What would you have done different? Shoot me an email at firstname.lastname@example.org and I'll post your comments right here as I get them.
About the Author:
Deane Brengle is the editor of several free online publications that cover fundraising for small nonprofit groups. You can visit these publications and read more about fundraising in articles by him and other experts in the field at The Fund$Raiser Cyberzine, The Fundraising for Small Groups Newsletter, and Fundraising Booklets.
copyright © 2000 - 2010 all rights reserved Fund$Raiser Group
ISSN 1530-6127 - Library of Congress, Washington DC, USA
Complete "how-to-do-it" fundraising guides - Free
Send newsletters, unlimited email campaigns, autoresponders, and more. Free customer service (800# with a real human), free HTML templates, and free email analytics. 3 months of service free to non-profits opening new accounts, followed by a 25% discount from regular pricing. This is the service that the Fundraising For Small Groups Newsletter uses!
Grant Writing for Beginners
Learn how to quickly and easily establish relationships with regional foundations and build a strong base of grant support for your nonprofit.
Read a Free Excerpt
Ask Without Fear
A simple guide to connecting donors with what matters to them most. Chock full of practical, easy-to-understand fundraising tools and secrets.
7 Essential Steps to Raising Money by Mail
Learn with practical examples, detailed checklists, writing helps and other tools. Sample letters for different types of solicitations and for different nonprofit groups. A step by step guide to writing fundraising letters.
Silent Auction Guide & Toolkit
Learn how to create a successful silent auction fundraiser. Silent auction strategies, timelines, auction items and how to organize and display them, how to close an auction and take payments, and other add on fundraisers to boost the bottom line of your silent auction.
Let's Raise Money
The inside scoop about small group fundraising. Learn from the founder of a national fundraising company as he reveals secrets observed over nearly two decades of fundraising.
Read a Free Excerpt
The Ultimate Guide to Planning a 5K Run or Walk Fundraiser
Plan a successful race from scratch. Proven marketing strategies, find and manage volunteers, maximize revenues, recruit and motivate teams. Checklists, forms, speadsheets, worksheets all included.
Secrets of the Charity Auction Experts
Learn from the experts! Discover the best selling auction items. How to get auction items donated. How to boost attendance. How to get more bids and higher selling prices. How to coordinating volunteers, staff and auction consultants.