Fundraising for Small Groups Newsletter

A free newsletter with fundraising ideas, tips, and secrets for the small nonprofit fundraiser


July 24, 2017

SUBSCRIBE FREE
Get an email update every time I publish a new fundraising article!

Your Name:

Your E-mail Address:

I promise never to sell, rent, or give your email address to anyone else. PERIOD!


Bookmark Fundraiser
Share Fundraiser
 Subscribe in a reader

Custom Search

Home


Subscribe Free

Why Subscribe?


About Us

About Us
Contact Us



Article Archive

Managing a Fundraiser

Fundraising Strategies

Fundraising Ideas

Fundraising Products

Fundraising Events

Fundraising Resources

Fundraising Volunteers






How Nonprofit Organizations Compete

by Kelly Robbins



According to the book Successful Marketing Strategies for Nonprofit Organization by Barry McLeish, nonprofit groups compete with each other in roughly four areas: quality of programs or technology, positioning of programs or products, quality of support services and price. Let's take a look at each of these areas and compare them with regard to how a for-profit company competes.

  • Quality of programs or technology: Many times in a for-profit company, better technology is what puts you ahead of others. R&D departments work continuously to improve existing products and to be the first to roll out new products and services. While your nonprofit probably doesn't have an R&D department, you can - and should - always be evaluating products/programs and creating new ones. Keep improving on what you've got, even if you're "the best." Don't take the status quo as acceptable, because it won't be tomorrow.

  • Positioning of programs or products: There are many ways to demonstrate high quality for a business, regardless of its profit status. For example, if you have a strong, large competitor you can position yourself as being smaller. You can use being smaller to promote the message that you have more one-on-one contact with constituents. Being smaller could also demonstrate your ability to do high-quality work because you pay attention to the smaller details in your organization. Have you been in business longer than your competitor? Is your staff more credentialed or more experienced? Use these facts to showcase your experience.

  • Quality of support services: Simple things like quickly turning invoices or receipts around, immediately responding to phone calls and correspondence and accurately processing paperwork - all of which can be accomplished by putting systems in place - speak volumes about how an organization is run and managed. These are things people are more likely to experience rather than things you tout. And actual customer experience is key to how a reputation of high quality is built and maintained.

  • Price: An interesting point I took from McLeish is how accustomed American consumers are to price increases. When a nonprofit organization says that it has saved money or kept costs down, people hear it because it is so opposite to what they are used to hearing. You can use this "cost savings" technique in solicitations to donors, as a news story, to recruit volunteers - use your imagination.


Like in any business, the key to uncovering your competitive advantage as a nonprofit is to evaluate your competition's strengths and weaknesses and to position yourself accordingly. How does your organization compete? What do you do better than your competitors? Do you know what they do better than you?

Copyright (c) 2007 A Marketing Connection. Reprinted with permission.

***********************


About the Author:

Author of Healthcare Copywriting Secrets Revealed, Kelly Robbins is an award winning copywriter and marketing coach/consultant. She also publishes The Healthcare Marketing Connection, a free e-zine on healthcare marketing tips.

Contact Kelly to receive her free report, "5 critical things you must know when writing for the healthcare industry" - info@KellyRobbinsLLC.com or 303-460-0285.






Home / Subscribe Free / About Us / Contact Us

copyright © 2000 - 2010 all rights reserved Fund$Raiser Group
ISSN 1530-6127 - Library of Congress, Washington DC, USA
Editor's Picks

Fundraising Booklets
Complete "how-to-do-it" fundraising guides - Free

Cookiedough Fundraising
Scratchcard Fundraising
Safe Fundraising




Recommended Suppliers

AWeber Communications
Send newsletters, unlimited email campaigns, autoresponders, and more. Free customer service (800# with a real human), free HTML templates, and free email analytics. 3 months of service free to non-profits opening new accounts, followed by a 25% discount from regular pricing. This is the service that the Fundraising For Small Groups Newsletter uses!

www.AWeber.com


Recommended Books

Grant Writing for Beginners
Learn how to quickly and easily establish relationships with regional foundations and build a strong base of grant support for your nonprofit.

www.WriteGrantProposals.com
Read a Free Excerpt

Ask Without Fear
A simple guide to connecting donors with what matters to them most. Chock full of practical, easy-to-understand fundraising tools and secrets.

www.FundraisingCoach.com

7 Essential Steps to Raising Money by Mail
Learn with practical examples, detailed checklists, writing helps and other tools. Sample letters for different types of solicitations and for different nonprofit groups. A step by step guide to writing fundraising letters.

www.StepByStepFundraising.com

Silent Auction Guide & Toolkit
Learn how to create a successful silent auction fundraiser. Silent auction strategies, timelines, auction items and how to organize and display them, how to close an auction and take payments, and other add on fundraisers to boost the bottom line of your silent auction.

www.StepByStepFundraising.com

Let's Raise Money
The inside scoop about small group fundraising. Learn from the founder of a national fundraising company as he reveals secrets observed over nearly two decades of fundraising.
www.LetsRaiseMoney.com
Read a Free Excerpt

The Ultimate Guide to Planning a 5K Run or Walk Fundraiser
Plan a successful race from scratch. Proven marketing strategies, find and manage volunteers, maximize revenues, recruit and motivate teams. Checklists, forms, speadsheets, worksheets all included.

www.CharityMile.com

Secrets of the Charity Auction Experts
Learn from the experts! Discover the best selling auction items. How to get auction items donated. How to boost attendance. How to get more bids and higher selling prices. How to coordinating volunteers, staff and auction consultants.

www.StepByStepFundraising.com