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Managing a Fundraiser
by Kelly Robbins
According to the book Successful Marketing Strategies for Nonprofit Organization by Barry McLeish, nonprofit groups compete with each other in roughly four areas: quality of programs or technology, positioning of programs or products, quality of support services and price. Let's take a look at each of these areas and compare them with regard to how a for-profit company competes.
Like in any business, the key to uncovering your competitive advantage as a nonprofit is to evaluate your competition's strengths and weaknesses and to position yourself accordingly. How does your organization compete? What do you do better than your competitors? Do you know what they do better than you?
Copyright (c) 2007 A Marketing Connection. Reprinted with permission.
About the Author:
Author of Healthcare Copywriting Secrets Revealed, Kelly Robbins is an award winning copywriter and marketing coach/consultant. She also publishes The Healthcare Marketing Connection, a free e-zine on healthcare marketing tips.
copyright © 2000 - 2010 all rights reserved Fund$Raiser Group
ISSN 1530-6127 - Library of Congress, Washington DC, USA
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