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Managing a Fundraiser
by Deane Brengle
Maybe you've seen them before at your local bar, grocery store, gas station, hardware store, bank, pharmacy, or just about any other service or retail business. Pin-ups - or bar bucks as they're sometimes known as. Buy one for a buck, write your name on it, and they will pin it up on the wall. They usually make their appearance around a holiday.
One of the more successful ongoing fundraisers of this type is the corporate sponsorship of St. Jude Children's Hospital by Coors Brewing Company.
Here's how it works (from the St. Judes' website):
This October, thousands of retail locations across the country will unite to help fight childhood cancer through the 16th annual St. Jude Halloween Promotion sponsored by Coors Brewing Company and benefiting St. Jude Children's Research Hospital.
Here's a look at exactly what they mean by a "pumpkin-themed pinup."
Here's more info from the St. Jude website: Press Release
Here's more info on how it works for donors and businesses: Press Release.
There's quite an impressive list of companies that participate via a link on this page. I picked up mine at Panera Bread in Michigan which isn't even on the list!
So do you, or a nonprofit you know, use a pin up of any sort? Shoot me an email (with picture if possible) and I'll add it as a comment to this article.
About the Author:
Deane Brengle is the editor of several free online publications that cover fundraising for small nonprofit groups. You can visit these publications and read more about fundraising in articles by him and other experts in the field at The Fund$Raiser Cyberzine, The Fundraising for Small Groups Newsletter, and Fundraising Booklets.
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