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Managing a Fundraiser
Creating and Using Fundraising Flyers
by Deane Brengle
It doesn't matter if you're selling candy bars as a fundraiser or holding a fundraising auction. Most nonprofit groups will find that using a flyer as a promotional tool for your fundraiser will significantly boost your bottom line. The use of fundraising flyers can play an important roll in reaching your fundraiser's goal.
A fundraising flyer will increase your community's awareness about your fundraiser and help pre-sell it. It's advertising pure and simple. And everyone knows, "If you don't advertise a terrible thing happens - Nothing!"
How to Create Your Fundraising Flyer
There is some important information you will need to gather before you sit down to create your fundraising flyer. Conveying this information is crucial to creating a powerful flyer that will effectively do its job:
If you have access to a graphic artist (professional or student) be sure and take advantage of their talents. If you are a school group you may be able to tap the resources of the art club or art class to help.
Otherwise, many computer programs now days can be used to create fundraising flyers. Microsoft Word and Microsoft Publisher are two that are available pre-installed on many computers.
Ask about your group and find someone who is computer literate and artistic too and solicit their help.
Bold and simple is the best for any fundraising flyer. You will only have a few seconds to attract the attention of your prospective audience. Hard to read and complicated is not good.
There are many ways to stretch your advertising budget when creating fundraising flyers.
Printing in one color is the cheapest. And printing with black via a coping machine is the cheapest yet. This allows you to take advantage of quick print shops and big box stores (Office Max, Office Depot, Kinkos) for very inexpensive pricing. They also have available one color printing in basic colors and color copying if it's in your budget. But unless you're sending your flyers to a targeted group, print one color and get more copies of your flyer.
Printing with one color (black) on colored paper stock is another way to stretch your budget. A good flyer design printed on colorful paper can be very impressive.
Be sure and ask when checking prices if the print shop will donate the printing and paper costs or give you a break. Many printers will agree - if you add their logo or a small credit to them on the bottom of your flyer.
Now you've got your fundraising flyer it's time to put them out so they can do their job. Just be sure to get permission to put up any flyer.
There are many places available for you to post your flyer. Look for anyplace the public will see it.
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