Fundraising for Small Groups Newsletter

A free newsletter with fundraising ideas, tips, and secrets for the small nonprofit fundraiser

December 14, 2018

Get an email update every time I publish a new fundraising article!

Your Name:

Your E-mail Address:

I promise never to sell, rent, or give your email address to anyone else. PERIOD!

Bookmark Fundraiser
Share Fundraiser
 Subscribe in a reader

Custom Search


Subscribe Free

Why Subscribe?

About Us

About Us
Contact Us

Article Archive

Managing a Fundraiser

Fundraising Strategies

Fundraising Ideas

Fundraising Products

Fundraising Events

Fundraising Resources

Fundraising Volunteers

Cheesecake Calendar Fundraiser

by Kimberly Reynolds

What exactly is a cheesecake calendar fundraiser? It's a calendar with 'tongue-in-cheek' photos of community members combined with delicious cheesecake recipes on every page. The cheesecake aspect gives it something of a naughty connotation, but it's really tasteful and all in good fun.

  • Getting started

    Obviously, you'll need a photographer and your calendar models, so choose a theme and start hitting up possible volunteers. Ask a photographer to donate his or her services in exchange for free advertising. Get your models from amongst your group's leadership, prominent community members, politicians, teachers, etc.

    Choose a theme that is somewhat racy, funny, or offbeat. Everybody's heard of the English ladies garden club whose matronly models posed nude behind strategically placed props. The resulting scandal generated so much publicity that they sold millions of calendars and the story became a movie starring Helen Mirren.

    Think outside the box in your approach. Consider having men pose while doing things they ordinarily wouldn't such as wearing a cheerleading uniform and performing stunts while wearing wigs. Or, women might pose doing traditional men's roles or wearing superhero costumes. Just make it as fun and lively as possible.

  • Cash calendar

    You can add a cash raffle to your calendar sales effort fairly easily. Basically, you bump up the price by $5 or $10 and include a raffle ticket for a grand prize drawing of half the extra cash raised. Or, you can just make it a regular raffle offering several donated prizes such as gift certificates, CD players, or a big screen TV.

  • Sell advertising

    You can also sell advertising or sponsorships to raise even more funds. For example, a portrait service might want to place an ad offering a discount. A chiropractor might offer a free consultation. A cheesecake supplier would surely love to be a featured sponsor!

    These ads can tie in nicely because people tend to look at calendars every day, so it's a good value for the advertisers. Plus, if the ads are offering valuable discounts on goods and services, you can use them to help convince people to buy the calendar.

  • Sales tips

    Be creative in your sales approach. Don't just have a stack of calendars laying on a table and hope somebody buys one. Kick off your sales campaign with a big launch party featuring all your models in their portrait costumes, live music, food and beverages, etc.

    Charge admission and offer silent auction items. Offer door prizes and do a raffle drawing. Draw a bigger crowd by doing a press release featuring the most newsworthy story angle behind your calendar.

    Offer local businesses a cut of each calendar they sell for you. Most advertisers will help promote the calendars and can refer you to friends or acquaintances that own or manage other locations where sales can be made.

    You can also setup sales tables outside high-traffic retail location such as grocery stores, drug stores, etc. Just be sure to get permission first and use big signs to explain your fundraiser well ahead of time to those approaching from the parking lot.

Cheesecake calendar summary

The right calendar theme can create a lot of buzz that will propel your sales. Doing a tongue-in-cheek cheesecake calendar is a surefire way to raise funds and have fun while doing it.

Add extra fundraising by selling ad space, doing a launch party, or including a raffle ticket with each sale. Boost sales by offering sales commissions to local businesses and by selling in high-traffic locations.

All in all, a cheesecake calendar fundraiser is a tasty way to raise funds!

AddThis Social Bookmark Button
AddThis Social Bookmark Button
 Subscribe in a reader


About the Author:

Kimberly Reynolds writes for news and magazine publications about cheer fundraisers, having a Cheesecake Calendar Fundraiser and charity fundraiser events. Find more church fund raisers on her website,

Home / Subscribe Free / About Us / Contact Us

copyright © 2000 - 2010 all rights reserved Fund$Raiser Group
ISSN 1530-6127 - Library of Congress, Washington DC, USA
Editor's Picks

Fundraising Booklets
Complete "how-to-do-it" fundraising guides - Free

Cookiedough Fundraising
Scratchcard Fundraising
Safe Fundraising

Recommended Suppliers

AWeber Communications
Send newsletters, unlimited email campaigns, autoresponders, and more. Free customer service (800# with a real human), free HTML templates, and free email analytics. 3 months of service free to non-profits opening new accounts, followed by a 25% discount from regular pricing. This is the service that the Fundraising For Small Groups Newsletter uses!

Recommended Books

Grant Writing for Beginners
Learn how to quickly and easily establish relationships with regional foundations and build a strong base of grant support for your nonprofit.
Read a Free Excerpt

Ask Without Fear
A simple guide to connecting donors with what matters to them most. Chock full of practical, easy-to-understand fundraising tools and secrets.

7 Essential Steps to Raising Money by Mail
Learn with practical examples, detailed checklists, writing helps and other tools. Sample letters for different types of solicitations and for different nonprofit groups. A step by step guide to writing fundraising letters.

Silent Auction Guide & Toolkit
Learn how to create a successful silent auction fundraiser. Silent auction strategies, timelines, auction items and how to organize and display them, how to close an auction and take payments, and other add on fundraisers to boost the bottom line of your silent auction.

Let's Raise Money
The inside scoop about small group fundraising. Learn from the founder of a national fundraising company as he reveals secrets observed over nearly two decades of fundraising.
Read a Free Excerpt

The Ultimate Guide to Planning a 5K Run or Walk Fundraiser
Plan a successful race from scratch. Proven marketing strategies, find and manage volunteers, maximize revenues, recruit and motivate teams. Checklists, forms, speadsheets, worksheets all included.

Secrets of the Charity Auction Experts
Learn from the experts! Discover the best selling auction items. How to get auction items donated. How to boost attendance. How to get more bids and higher selling prices. How to coordinating volunteers, staff and auction consultants.